As temperatures drop and winter storms roll in, your roof faces its toughest test of the year. EPDM rubber roofing is built to perform in harsh conditions — resisting cracking, shrinking, and leaks even in freezing temperatures. Discover how this durable, weatherproof system keeps your property protected through the coldest months.
When temperatures drop and the rain sets in, many roofing materials start to show their limits. Cracking, shrinking, and water ingress are all too common as traditional materials struggle to cope with the freeze–thaw cycle.
EPDM rubber roofing, however, was engineered to perform under pressure — making it one of the most reliable flat roofing systems for British winters.
Unlike felt or bitumen-based systems that can become brittle and crack, EPDM remains highly flexible even in sub-zero conditions. Its elasticity means it can expand and contract naturally with temperature changes without splitting or losing adhesion.
This flexibility is key to long-term weather resistance and a major reason EPDM roofs regularly last 40–50 years with minimal maintenance.
This Chelmsford project was more than just a new roof—it was a much-needed fix after years of problems. The client had previously endured a poorly installed roof over her living space, with no insulation between the joists and repeated leak repairs. After several harsh winters, the roof’s weaknesses became increasingly apparent, prompting her to seek a long-term, reliable solution.
We removed the failed roof system, installed full insulation to improve thermal performance, and fitted a Firestone EPDM flat roof engineered for durability and excellent weather resistance. The new roof provides superior protection against frost, heavy rain, and fluctuating temperatures, ensuring the property remains warm, dry, and secure throughout winter. In addition, we built a fully boarded, neatly trimmed porch roof, finished with matching EPDM membrane for a clean, modern appearance that complements the home.





EPDM’s seamless design gives it an edge when it comes to winter weatherproofing. With far fewer joints or seams than traditional flat roofs, there are fewer potential entry points for water. When properly installed, the membrane forms a continuous waterproof barrier that easily repels rain and standing water — even under heavy snow or melting ice.
Thermal shock — when materials rapidly expand and contract due to sudden temperature shifts — can cause stress fractures and leaks. EPDM’s composition allows it to handle extreme fluctuations without any structural weakness, keeping your property dry and protected through unpredictable British winters.
Don’t wait for the next cold snap to find out your roof isn’t ready. Talk to our team today about a professional EPDM installation that’s built to last through every season.
Make the Clever Choice for Winter Protection
Winter is hard on any roof, but EPDM’s durability means fewer callouts and repairs over time. An annual inspection and occasional debris removal are usually all that’s needed to keep it performing at its best.
That makes EPDM one of the most cost-effective roofing options over the long term — especially in climates like ours.
This recent project in Hitchin involved the installation of a high-performance EPDM flat roof system, providing long-lasting protection and a clean, modern finish. The client wanted a durable, low-maintenance solution for their rear extension—and we delivered just that with expertly laid Firestone EPDM and precision detailing throughout.
We handled every part of the job, from stripping off the old roof to professionally fitting the new single-ply membrane with neat, watertight edges and custom trim work. As always, our team prioritised both quality and appearance—resulting in a roof that not only performs in all weather but also looks sharp and built to last.
The homeowner was delighted with our work and left us a glowing 5-STAR REVIEW!





If your roof is already showing signs of wear, cracks, or pooling water, now is the time to act. Replacing it before the coldest months arrive ensures your property stays warm, dry, and protected from the elements.
The Clever Construction Company are proud to be part of the Clever Group — a growing family of specialist companies committed to quality, reliability, and expert service. Explore protective coatings and exterior finishes from The Clever Coating Company.